Britain's Prince William revealed on Wednesday January 23rd that "not one celebrity" had originally wanted to join a mental health campaign he started in 2016 with his wife Kate and brother Harry, Reuters reports.
"We went out to a lot of people and nobody, before we started, was interested in being a part of 'Heads Together' – because it was mental health," he said, addressing the global leaders attending the World Economic Forum in the Swiss resort of Davos.
William, Duke of Cambridge and the second in line to the British throne, also talked openly about his experiences of dealing with trauma during his daily work in the air ambulance, which he retired from two years ago.
Remembering a particularly affecting incident, he said: “I know if I hadn’t taken the action I did then, I would have definitely gone down a slippery slope and I would have been dealing with mental illness on a different level."
Asked what he thought leaders should do to tackle mental health issues, William told the Davos crowd: "I think more leaders need to talk about it."
His fellow panellist, New Zealand's Prime Minister Jacinda Ardern, praised the prince for speaking out about mental health issues, which have always been considered as taboos.