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Tuesday 20th March 2018

Ahead of EU Elections, Facebook Strengthens Paid Ads Rules


7Dnews London

Tue, 29 Jan 2019 18:46 GMT

Facebook said on Monday, January 28th that it will tighten its rules and safeguards around political adverts to inhibit foreign interference in elections, including those in Europe this year.

Since the Cambridge Analytica scandal of 2018, Facebook has faced pressure from regulators and the public, Reuters reports.

With elections this year for the European Parliament and in several EU countries including Belgium and Finland fears about misinformation and interference have intensified.

Facebook's head of global affairs Nick Clegg said in a news conference "We will require those wanting to run political and issue ads to be authorised, and we will display a 'paid for by' disclaimer on those ads,".

Clegg, a former British deputy prime minister hired by Facebook in October last year, said the new tools to be launched in late March aim to help protect the integrity of European Union elections due to be held this spring.

Facebook said that the transparency tools for electoral ads would be expanded globally before the end of June, while the tools would be in launched in India in February before its elections and in Ukraine and Israel before polls in both.

This will contain information such as the amount of money spent and the number of impressions displayed, who paid for them and the demographics of those who saw them, including age, gender and location.

The new tools will also cover 'issue ads' which do not explicitly back one candidate or political party but which focus on highly politicised topics like immigration.

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