Amazon, the US online retail company, has decided on Hyderabad as the location for its new Indian headquarters. AFP reported that its 15,000 employees will be housed in an 86-metre tall office building with 49 high-speed elevators, with Zumba classes available.
Amazon’s latest branch in Asia's third-largest economy is its largest international venture, which matches the company’s ambitions in a huge but challenging new market.
"For Amazon, India is a very important geography," said Deepti Varma, the company’s human resources director for India and the Middle East.
The American online giant launched its first office in India in 2013, in a challenge with its competitor Walmart – also American – which bought a 77% share in local e-commerce firm Flipkart for $16 billion last year.
Amazon and Walmart are likely to face threats from an Indian company, Reliance Industry, owned by Asia's richest man, Mukesh Ambani, which is preparing to battle the two American firms for market share with its own local e-commerce platform.
Amazon had previously invested $5 billion in the South Asian nation of 1.3 billion people where one in three people use the internet. India’s e-commerce sales are expected to triple in the next three years due to growing smartphone use.
India is also a major source of employment for Amazon's international office, with more than 60,000 full-time staff and 150,000 part-time employees.