Apple launched on Tuesday, September 10th, a new streaming TV service, which will showcase original shows at a monthly price of $4.99, and unveiled its new iPhones and iPad, as well as updates for its Watch.
At an event held at the Steve Jobs Theatre at the company's Cupertino, California headquarters, Apple is also expected to launch other iPhone models, according to Reuters.
Apple TV+ will be available in over 100 countries, and buyers of an iPhone, iPad or Mac will get a free year of streaming television service, the company announced.
Like Netflix and similar services from Amazon and Hulu, Apple has been doling out billions of dollars for original programs featuring stars such as Oprah Winfrey, Jennifer Aniston and Reese Witherspoon.
Apple unveiled that its new iPhone 11 will come with two back cameras, including an ultra-wide-angle lens, though few big changes.
The iPhone still makes up more than half of Apple's sales.
The new strategy comes as iPhone sales have declined year-over-year for the past two fiscal quarters and investors are fixed on the growth potential for services.
Furthermore, Apple announced its video game service, Apple Arcade, will be a tab in the App Store and available starting September 19th. It will cost $4.99 a month, with a one-month free trial.
The Apple Watch Series 5 will have an always-on display, 18-hour battery life and international emergency calling in over 150 countries. Prices start at $399 or $499 with cellular service and will be available to order Tuesday and in stores September 20th. The Series 3 Apple Watch will start at $199.
Apple said the seventh generation of the iPad will start at $329 and be available to order beginning Tuesday and in stores on September 30th.