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Tuesday 20th March 2018

Apple’s iTunes to Play Last Song

Science & Technology

7Dnews London

Tue, 04 Jun 2019 15:08 GMT

Music lovers around the world will say good-bye to Apple’s ground-breaking hub, iTunes, while three more curated apps will replace it as the platform readies itself to serve as the main stage for digital music, films, podcast and more, AFP has reported.

Since the introduction of iTunes back in 2001, Apple changed the way people listen to music but now it is to be phased out, according to Apple senior president of software engineering Craig Federighi. This comes as Apple gets ready to introduce the updated apps replacing iTunes in the forthcoming annual gathering in Silicon Valley.

"The future of iTunes is not one app, it's three," Federighi said.

"Apple Music, Apple Podcasts and Apple TV."

The iTunes software let users manage and listen to music collections as well as buy digital versions of songs.

"There is no reason for iTunes to exist, period." said Creative Strategies analyst Carolina Milanesi.

"If I want music, I have the app. If I want TV, I have the app. That is how people are thinking today."

The new transition into transforming iTunes into three separate apps comes with Apple preparing the international launch of an eponymous TV+ later this year.

Apple is aiming to leverage its position with about 900 million people worldwide who use at least one of its devices.


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