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Tuesday 20th March 2018

Disney Plus Announces Global Launch Dates

Media & Culture

7Dnews London

Tue, 20 Aug 2019 11:53 GMT

In case you needed another streaming platform so you had more excuses to stay in and watch TV, Disney announced international roll-out of Disney Plus on the same day, November 12th, that the direct to consumer service launches in the US, with a push into Canada and the Netherlands, followed a week later by Australia and New Zealand.

In addition, Disney’s Direct-to-Consumer and International group announced on Monday August 19th that it had reached global agreements with Apple, Google, Microsoft, Roku and Sony to distribute the Disney Plus app across partner mobile and connected-TV devices.

In the US, access to Disney Plus will cost $6.99 per month. Pricing plans on the first four international markets will be roughly comparable. In Canada, the service will cost $8.99 (Canadian) per month (or $89.99 per year), and in the Netherlands, the price will be €6.99 per month (or €69.99 per year).

On November 19th, Disney Plus will launch in Australia and New Zealand, priced at A$8.99 (US $6.09) per month or A$89.99 (US $61) per year, and NZ$9.99 (US$6.41) per month, or NZ$9.99 (US$6.41) per year, respectively.

Beyond the initial five countries, the company expects Disney Plus to be available in all major markets within the first two years.

Also on Monday, the company launched a Disney Plus social-media campaign involving the accounts for major Disney brands featured in the service: Disney, Pixar, Marvel, Star Wars, and National Geographic. Disney Plus has handles for the US and Canada on Facebook, and on Instagram and Twitter for the Netherlands, Australia and New Zealand.

Separately, earlier this month Disney announced plans to introduce a bundled offering that combines Disney Plus, ESPN Plus and Hulu for $12.99 per month. That’s a 28% monthly discount compared with buying each of the services separately.

Disney Plus will become the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and other House of Mouse brands.

Original content set for the service include series ‘The Mandalorian’, the first ‘Star Wars’ live-action TV show, ‘High School Musical; The Musical: The Series’, ‘The World According to Jeff Goldblum’ and ‘Encore!’, as well as films including ‘Lady and the Tramp’ and ‘Noelle’. Disney Plus will provide access to selections from the Disney-owned catalogue of film and TV shows, including 30 seasons of ‘The Simpsons’.

It will also be the exclusive streaming home for films released by Walk Disney studios in 2019 and beyond, including ‘Captain Marvel’, ‘Avengers: Endgame’, ‘Aladdin’, ‘Toy Story 4’, ‘The Lion King’, ‘Maleficent: Mistress of Evil’, ‘Frozen 2’ and ‘Star Wars: The Rise of Skywalker’.

At launch, consumers in each market will be able to subscribe to Disney Plus directly or via in-app purchase on the following platforms (with some validations depending on country):

• Apple’s iPhone, iPad, iPod touch and Apple TV, and fully integrated with the Apple TV app (customers can subscribe to Disney Plus via in-app purchase)

• Google’s Android phones, Android TV devices, Google Chromecast and Chromecast built-in devices

• Microsoft Xbox One

• Sony Interactive Entertainment’s PlayStation 4 and all of Sony’s Android-based TVs

• Roku streaming players and Roku TV models.


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