Media giants such as Google and Facebook have come under strict pressure as Europe tightens its grip on information sharing and more importantly extreme material such as terrorism and child pornography, AP has reported.
A European Union parliamentary committee has approved a bill giving internet companies an hour to remove extremist content online and would impose fines that can reach to billions.
Following the attack on New Zealand, which was live-streamed on Facebook, executives at the internet giant promised to ban any extremist content online and hence improved newsfeeds where users can choose which content to view, including advertisements.
"We are forcing these firms to clean up their act once and for all," said British Home Secretary Sajid Javid, whose department collaborated on Britain's proposal to impose stricter rules on Facebook and Google.
The bill would apply to companies providing services to EU citizens, whether or not those businesses are based in the EU's 28-member countries. However, the bill still needs further approval, including from the full European Parliament.
"What we're talking about here is user-generated content, what people put online, and companies that facilitate access to that kind of material," Javid said. "So, this is not about journalism. This is about an unregulated space that we need to control better to keep people safer."