Starting from February 27, Facebook should reveal to its users the identities of companies that have used their personal data to display targeted advertising campaigns, reports Reuters.
With Facebook, as with most services available on the internet, this old saying is still relevant: "If it's free, it's because you're the product". Clearly: the personal information provided is reused for commercial purposes to finance the service, or even, in the case of the tenors of the web, power a juicy business.
Failing (obviously) to question this economic model, Facebook, manhandled by the scandal Cambridge Analytica, decided to offer a little more transparency to its members on how their data is being used.
The social network will communicate to its members the names of companies that had access to their personal information to display targeted advertising campaigns.