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Tuesday 20th March 2018

“I wear your Grandmother’s clothes and I look fabulous.” That’s how the saying goes.

Lifestyle & Health

7Dnews London

Wed, 12 Jun 2019 02:31 GMT

I know, I know it’s an odd one, but definitely a fun one. I also wear my own Grandmother’s clothes and look fabulous, a Welsh woollen cape from the 1970s, a velvet blazer from a little earlier than that.  

But what to do when your Grandmother runs out of vintage clothes to give you? Well, it’s time to jump onto Depop. The app that the charity-store, vintage-loving shoppers cannot get enough of. But the funny thing is we have seen it all before. 

An online store for people to sell their second-hand goods, that’s just eBay, right? Remember, circa 2004/5, when, glued to your screen bidding on an item that you felt you desperately needed? Perhaps it was that second-hand Gameboy Advance. Or even bunkbeds for your kids? Some items you could buy outright, other times it was a desperate battle to the very last second. And if one of the other bidders had broadband, well they could snipe you at the very last second. They didn’t have to wait for dial-up to load… 

Well no one really talks about eBay anymore, but it’s still there. Etsy has found a solid home in the world on handicraft items, and Carousel with its 10 million plus downloads helps us by locally sourcing clothes and maybe even the odd microwave. Depop meanwhile has taken over the world of vintage fashion.

Or, at least, it has in the UK. Like Carousel, Depop, has over 10 million users, most who are located within the Britain. The users are also, and perhaps unsurprisingly, young, with most falling between the 18-24 age group. Making Depop not a millennial app, but one that belongs in the realm of Gen X.

Something that becomes more obvious as the vast amounts of ‘vintage clothing’ results start to appear. As someone who has already been interested in vintage clothing, following various Instagram pages, and constantly searching for vintage online stores, I am more than used to seeing clothing of the 50s popping up. Sometimes to great frustration, all I want is a pair of 1940s slacks! Soon the 1960s, and then the 1970s joined the fray. Which felt a little premature for a generation only just entering their 40s.  

But Depop stretches the term even more. Vintage now applies to the butterfly clips, and halter-neck crops tops the world was sporting back into the early 2000s. Believe me when I say it is only a matter of time until the tunics over leggings look of 2009 makes its way onto the app. 

The app is exclusively fashion and clothing. There is currently no home wear section, no beauty products being sold on the side. Business also cannot create profiles instead it is entirely personal selling and buying accounts.

What does Depop get out of it? They make 10% on every sale, something easily sorted through their blanket use of PayPal as the money middleman. 

Currently the app is at the centre of online fashion selling. And with the world pushing more and more away from fast fashioning, embracing slow fashion (second hand), it has certainly hit the market at the right time.  

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