Stella McCartney and Taylor Swift have launched a fashion line together and it is the pastel, rainbow-infused, unicorn-obsessed collection that we did not expect.
Stella McCartney’s signature neutral fashion tones have given way to a look far more reminiscent of the stationery tones and stylings of Lisa Frank. They are a far subtler version of Lisa Frank, whose children’s accessories and clothing are so bright you would be excused for believing you were on a psychedelic trip.
The global pop singer announced the unveiling of the collaboration on her social media platforms. Underneath a picture of Swift and McCartney she wrote, “It’s been SO much fun to work/dream up cute stuff with my friend @stellamccartney to create a line inspired by my new album ‘Lover’.”
The new album is due to be released on the 23rd of August. And pastel seems to be a pretty heavy colour scheme. So far four singles have been released, the first ME! a Mika style, happy, over-confident bop with ‘Panic at the Disco’ frontman Brendon Urie. Bubble gum pop is the genre, and nothing describes it better.
The song was all bright colours, somewhat reminiscent of Meghan Trainor’s All About That Bass. The sentiment of positivity was echoed in Swift’s second single, You Need to Calm Down. The song finished with a hug between Swift and fellow pop star Katy Perry. The two had a constantly discussed, long-running feud, but it appears all has been put to right now.
And that is what the colour scheme of the Shake It Off singer’s latest album seems to suggest. That Taylor Swift has moved on to a happy, more positive place in her life. A stark change from the grungy ‘Reputation’ album the songwriter released in 2017.
Well there is no doubt that the McCartney range has entered the world of bubble-gum pop. Though with an indie, urban feel. Amongst cloud-covered, oversized t-shirts and hoodies there is a definite modern feel of grunge. Enough to make these clothing items something that could appeal to the general public as well as Swift’s fan base.
That being said, the general public will most likely not be wearing these items of clothing. While prices have yet to be released, McCartney clothing never comes cheap. But for the dedicated fans anything Taylor Swift is worth it.
The collaboration began after McCartney met Taylor Swift at one of Swift’s shows. Stella McCartney told British Vogue, “We met at one of her shows and then we had a girls’ night and kind of jumped straight in. In London we’ll go on walks and talk about everything—life and love.”
Taylor is famous for being biographical in her music. Using her own experiences and current stage of life to influence and inspire her music and lyrics. Her friendship with the fashion designer got a mention in one of Swift’s not yet released songs and served as the catalyst to get the duo working together.
Swift told British Vogue, “So, when it came time to write this album, I name-checked her in one of my songs and when I played her the album, I said, ‘Should we do something?’”
McCartney was thrilled by the mention and they quickly decided to work together. They used the album as inspiration for the clothing line and began working from there. McCartney told British Vogue that working together was easy and enjoyable.
She said, “What I love is how we really complement each other in what we generate creatively together.”
The style appears following a slew of pastel inspired content. Most particularly the release of Bre Larson’s 2017 film, ‘Unicorn Store’ that found popularity when it was released on Netflix this year.
The online pop-up store is due to appear on the 23rd of August 2019, coinciding with the album release. The pair will be posting a video on Swift’s YouTube channel on the 22nd to tell the world more.