“I sell poison to kids.” Patch does not sell poison to kids. I want to put that out there right now. He does sell fudge though, which if you talk to some food bloggers, health gurus, and nutritionists might be called poison – it’s all sugar – but it’s really not the same thing as arsenic is it?
Patch also tells me that he is happy to teach people how to make fudge. For free too. He won’t charge, because that is boring, all you have to do is write 1500 words on ‘why you want it.’ It doesn’t even have to be about fudge, it could even be a story… Consider this my submission.
I wandered into the Fudge Patch on a sunny bank holiday Monday in May. May is nothing but bank holidays, it’s wonderful. The first thing that pulled me in was a sign that had caught my friend’s attention, it said “Free Fudge.”
We were greeted by ridiculously cheerful and chatty staff and the offer of trying literally any piece of fudge that we wanted. Not in the ‘judge-y’ way an ice cream parlour technically lets you try everything but starts huffing and puffing when you keep asking for more. But in such a generous sort of way that I don’t think they would care if I ate a whole slice worth of fudge in different flavoured tasters.
The atmosphere is just as friendly and fun when we turn up to interview Patch. Normally it’s the job of the interviewer to put the interviewee at ease, but Patch’s friendly hello brings us into the store with an enlarged sense of confidence. This is going to be fun.
And it is. “We are silly in this sweet shop.” Patch leads us through the fudge making process. What goes into fudge. Sugar, more sugar and even more sugar, and then whatever you might need to flavour it. Toffee, salt, rum soaked raisins even.
Patch opened this bright fudge shop in Greenwich Markets just 11 months ago. His girlfriend providing him with the loan he needed to set up shop. It sounds like Patch was a pretty safe gamble though.
He started making fudge at the age of 16, in the British chain, The Fudge Kitchen. “Everyone else moved on,” he tells us, “but I never grew up. I kept doing it and found