The Botswana Tourism Organization (BTO), recently announced its maiden membership to the World Travel and Tourism Council (WTTC). The diamond rich Southern African country is equally endowed with an abundance of wildlife, national parks and numerous tourist attractions.
BTO is a government initiative to market and promote Botswana as a premier tourist destination.
“Our membership shall enable us to voice the global demand for sustainable tourism development and community benefits to be key in tourism development agenda,” said BTO Acting CEO Zibanani Hubona.
BTO becomes WTTC’s sixth partner since launching the membership category earlier this April, during the Global summit in Argentina.
“I’m delighted to welcome the BTO as our first African destination Partner. Travel and tourism is a vital part of Botswana’s economy contributing 11.5% of the nation’s economy last year and sustaining 76, 000 jobs,” said WTTC President and CEO Gloria Guevara.
“The inclusion of Botswana as a destination partner helps to broaden our representation of the global tourism sector and more effectively advocate for key issues worldwide,” Guevara added.
For over 25 years the WTTC has been conducting research on the economic impact of travel and tourism in 185 countries. The council includes over 170 leaders from the world's leading travel and tourism companies and works with respective governments to raise tourism awareness.